Hi there! I'm Pooja

I'm a passionate product designer with a talent for solving intricate problems.

My Motto: Innovating at the Intersection of Strategy and Creativity.

With a natural curiosity and a knack for connecting with people, I thrive on understanding user needs and delivering impactful solutions. My career has been a dynamic journey of growth and learning, shaped by diverse projects with leading clients and employers such as Accenture, Kalpataru, The Minimalist, Airtel, Raymond, IDFC Bank.

My objective is to collaborate with brands to design innovative,
forward-thinking solutions that achieve both user satisfaction and business success.

Experience design

My approach in creating engaging and intuitive interactions between users and products or services. My expertise includes UX design, interaction design, and service design. I focus on understanding user needs and behaviours to craft seamless and enjoyable experiences. Using research, prototyping, and user testing, I ensure that every touchpoint is thoughtfully designed to exceed expectations and drive user satisfaction.

Product design

As a Product Designer, I turn ideas into functional and visually appealing products. With expertise in industrial design, user-centered design, and prototyping, I collaborate closely with you to create innovative and practical solutions. From initial concepts to final prototypes, my goal is to deliver designs that stand out and enhance user experience

Brand design

My expertise includes logo design, visual branding, and marketing materials. I work with you to develop a cohesive brand strategy that captures your vision and resonates with your audience. From designing memorable logos to crafting comprehensive brand guidelines, my goal is to build a strong, recognizable brand that effectively communicates your message and stands out in the market.

Growing up, I loved doodling on any clean space I could find. In college, I fell in love with capturing frames and movements through my camera, a passion I still pursue. My journey took me from random strokes and lines to shapes, logos, and layouts, and now to screens and flows. Today, I delight in solving complex problems using design thinking in my professional work while still playing with shapes, fonts, and colors and clicking photos for myself.